top of page

About Me

​

​

My professional journey began in commercial photography at NSCC and led to an eight-year venture as a freelance wedding and portrait photographer. Working behind the lens honed my eye for detail, aesthetics, and the art of capturing authentic moments—skills that have naturally evolved into social media management, creative design, and digital marketing.

​

​

Back in the tourism industry, I spent three years as Marketing & Events Coordinator for White Hills Resort, gaining invaluable behind-the-scenes insights. I then served as Manager of Market Readiness with Legendary Coasts of Eastern Newfoundland, helping tourism operators develop marketing strategies, secure funding, and develop authentic and meaningful visitor experiences. Along the way, I've built strong connections with regional tourism partners and align my work closely with Newfoundland & Labrador’s tourism goals.

​

​

Today, through Elevate Marketing Consulting, I help tourism-based businesses and small enterprises showcase their offerings, strengthen their brand, and connect meaningfully with their audiences. I thrive on collaboration, creativity, and staying ahead of trends in a fast-evolving industry, bringing energy and dedication to every project.

​

​

I love what I do, and I look forward to helping you elevate your brand!

lc.dkp-31.jpg

Hi, I'm Cheri Holloway.

 

​

I bring over two decades of global experience in the dynamic world of tourism, having traveled and worked across 23 countries as a scuba diving instructor, sportfishing guide, and snowboard instructor. My travels gave me a deep appreciation for diverse cultures and perspectives, but it was returning to the breathtaking landscapes of my home island, Newfoundland, that truly inspired my love of storytelling through place and experience.

© Dru Kennedy Photography

bottom of page